Complete Email Infrastructure
Everything you need to send, track, and optimize email at scale.
Template Editor
Rich HTML editor with variable replacement ({{firstName}}, etc.), version history, and instant preview across devices.
Engagement Tracking
Open pixel tracking, click rewriting, and real-time delivery status streamed to your dashboard via SignalR.
Bounce Handling
Automatic bounce detection, suppress list management, and sender reputation protection built in.
Provider Flexibility
SMTP, SendGrid, Postal, or any transactional email provider. Switch providers without changing a line of code.
Campaign Integration
Use email in multi-channel campaigns alongside SMS, WhatsApp, and Voice from a single campaign builder.
Journey Automation
Trigger emails from the visual journey builder based on user behavior, time delays, and conditional logic.
Why Not Just Use SendGrid or Mailchimp?
They're great at delivery. BitsPath is the platform layer on top.
BitsPath
- Connect SendGrid AS a provider — get journey builder, CRM, campaigns on top
- Multi-channel: email + SMS + WhatsApp + Voice in one campaign
- $0 delivery markup on your existing provider
- Unified contact timeline (email events alongside SMS, calls, etc.)
- Consent enforcement built in
SendGrid / Mailchimp Alone
- SendGrid = email delivery only, no campaign builder (separate product)
- Mailchimp = email campaigns only, per-contact pricing ($350/mo at 50K)
- No SMS/WhatsApp/Voice integration
- Separate CRM needed (HubSpot, Salesforce = more $$$)
- No visual journey builder in lower tiers